Posts in category Customers

How do I decide which features to imp...

How do I decide which features to implement?

How do I decide which features to implement? Which feature to implement next or first is a difficult to answer question whether you are managing a matured product or trying to build new product? Of course, the question changes to which features to implement first when you are trying to build new product but the […]

Whether to be Customer Driven or Cust...

Whether to be Customer Driven or Customer Centric?

Whether to be Customer Driven or Customer Centric? Figure 1 – Crossing the Chasm As seen in the picture above, when you read ‘Crossing the Chasm’, you will understand the importance of ‘Early Adopters’ i.e. the idealists, who have the insight to match an emerging technology to a strategic opportunity and willingly take high risks […]

Do you think your customers know what...

Do you think your customers know what they want?

Do you think your customers know what they want? If you answered yes then maybe you need to think again…More often than not your potential customers don’t know what (products) they want. But they definitely know what problem they want to get solved or what needs they need to get addressed. And it is up […]

Do you try to understand what Custome...

Do you try to understand what Customers do not like in your product?

Do you try to understand what Customers do not like in your product? I have come across numerous product developers and managers who think Customer will always complain and have negative feedback on the product irrespective of whatever great things you do in your product. I don’t think their assessment is entirely wrong but such […]

Can Product Usability be an afterthou...

Can Product Usability be an afterthought?

My observation is that most organizations do not pay attention to the product usability while building their products. The myriad reasons, cited by misinformed product managers, product developers or management executives for not being able to address product usability during its development, are categorized under various headings below Neglector Usability is not that important as […]