Posts tagged Product Management

The Art & Science of Product Mes...

The Art & Science of Product Messaging

In one of my earlier posts, specifically “My first 100 days as a Product Marketer!” I had said I would be back when I have something to say on product marketing. So, I am back after a long hiatus to share my two cents on messaging, and it’s correlation to the “information sharing” between a […]

My first 100 days as a Product Market...

Recently, I moved from a Product Management to a Product Marketing role. This post is an attempt to explore my early impressions about product marketing and what I learned during my first 100 days as a Product Marketer. BTW, I am not trying to explain what Product Marketing is, if you want details on that […]

Is business case is required for a pr...

Is business case is required for a product release?

Do you think a business case is required for a prospective product release? In very few companies what to develop in the next product release is decided based on gut feel (as demonstrated in the Dilbert below). In most companies there is some methodology or process, which is followed while making decision on prospective product […]

How do I do concept testing and marke...

How do I do concept testing and market validation of my product idea?

In my last blog I discussed how you can ascertain whether your idea is worth building into product at very high level. In this blog I will try to go over details of what type of activities you should perform, what methods are available and what should you try to learn during your concept testing […]

How do I know whether my idea is wort...

How do I know whether my idea is worth to be built into a product?

The short and straightforward answer is no one knows. I don’t believe anyone can ever be 100% sure on whether their idea is worth built into product/offering because either by the time you become 100% sure you will see businesses around the same idea (very likely) or no one else has had the same genius […]

How do I decide which features to imp...

How do I decide which features to implement?

How do I decide which features to implement? Which feature to implement next or first is a difficult to answer question whether you are managing a matured product or trying to build new product? Of course, the question changes to which features to implement first when you are trying to build new product but the […]

How do you evolve your product releas...

How do you evolve your product releases?

How do you evolve your product releases? In most companies while the business strategy is given its due importance the product strategy is more or less neglected. Although product strategy is mostly driven by the Product Manager or Product Owner without enough Executive level attention and guidance is required to make sure that the product […]

How do you obtain early feedback on p...

How do you obtain early feedback on prospective product release?

How do you obtain early feedback on prospective product release? Have you ever faced a situation where you as a product professional think you have taken all the right steps and released a feature but somehow the response from the sales/presales and potential customers is lukewarm? I have definitely witnessed such situations in my early […]

Whether to be Customer Driven or Cust...

Whether to be Customer Driven or Customer Centric?

Whether to be Customer Driven or Customer Centric? Figure 1 – Crossing the Chasm As seen in the picture above, when you read ‘Crossing the Chasm’, you will understand the importance of ‘Early Adopters’ i.e. the idealists, who have the insight to match an emerging technology to a strategic opportunity and willingly take high risks […]

What’s your product strategy?

What’s your product strategy?

Strategy requires vision – Product strategy begins with a vision that outlines in which direction product needs to go, how it will get there, and why it will be successful. There are many tools and techniques such as Blue Ocean Strategy Framework, BCG Framework, & McKinsey / General Electric Matrix etc., which help in analysis […]