Do you think a business case is required for a prospective product release? In very few companies what to develop in the next product release is decided based on gut feel (as demonstrated in the Dilbert below). In most companies there is some methodology or process, which is followed while making decision on prospective product […]
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Tag: Customer Validations
How to do concept testing and market val...
In my last blog I discussed how you can ascertain whether your idea is worth building into product at very high level. In this blog I will try to go over details of what type of activities you should perform, what methods are available and what should you try to learn during your concept testing […]
What validations should I do during conc...
During your concept testing you must make sure that we not only try to understand what customers need from the solution perspective but also validate your business model i.e. why it makes sense for you to build what you are building? It may also be helpful to do further market validation and analysis to ascertain […]
Do you try to understand what Customers ...
Do you try to understand what Customers do not like in your product? I have come across numerous product developers and managers who think Customer will always complain and have negative feedback on the product irrespective of whatever great things you do in your product. I don’t think their assessment is entirely wrong but such […]