Posts in category Products

The Art & Science of Product Mes...

The Art & Science of Product Messaging

In one of my earlier posts, specifically “My first 100 days as a Product Marketer!” I had said I would be back when I have something to say on product marketing. So, I am back after a long hiatus to share my two cents on messaging, and it’s correlation to the “information sharing” between a […]

My first 100 days as a Product Market...

Recently, I moved from a Product Management to a Product Marketing role. This post is an attempt to explore my early impressions about product marketing and what I learned during my first 100 days as a Product Marketer. BTW, I am not trying to explain what Product Marketing is, if you want details on that […]

Firewall management for companies of ...

Firewall management for companies of all shapes and sizes.

In the last 5 years, I have worked on building Network Security (mostly Firewalls and NGIPS) and related Management products. The exposure has been phenomenal and because I worked for a company like Cisco (Thank you Cisco!), which offers network security solutions to all types of customers I have learned a lot in that short […]

Product Roadmap is Dead. Long Live Pr...

Product Roadmap is Dead. Long Live Product Roadmap!

Long Live Product Roadmap! Welcome Priorities. In a world where development of most technology products is moving to agile methodology, does it make sense to have a product roadmap? I don’t think so. Today, I am writing this piece to explain why I think so. Albeit some of you may disagree so I would love […]

What I learned from 4 UI transformati...

What I learned from 4 UI transformation projects?

You may be thinking, why am I even writing a blog post on this topic? Isn’t there more than enough information available on User Experience and Product Usability for most people to figure this out. Yes! It’s true that there is lot of information available on the topic and its also possible that you will figure […]

Is business case is required for a pr...

Is business case is required for a product release?

Do you think a business case is required for a prospective product release? In very few companies what to develop in the next product release is decided based on gut feel (as demonstrated in the Dilbert below). In most companies there is some methodology or process, which is followed while making decision on prospective product […]

Innovation, Systematic or Haphazard, ...

Innovation, Systematic or Haphazard, which one do you follow?

No matter what type of products or services your organization offers, to be a successful it must innovate and monetize innovations on an ongoing basis. The truth is although innovation is a crucial component of business strategy the process of innovation may seem difficult to manage. Many companies have no systematic innovation program to allow […]

How do I do concept testing and marke...

How do I do concept testing and market validation of my product idea?

In my last blog I discussed how you can ascertain whether your idea is worth building into product at very high level. In this blog I will try to go over details of what type of activities you should perform, what methods are available and what should you try to learn during your concept testing […]

How do I know whether my idea is wort...

How do I know whether my idea is worth to be built into a product?

The short and straightforward answer is no one knows. I don’t believe anyone can ever be 100% sure on whether their idea is worth built into product/offering because either by the time you become 100% sure you will see businesses around the same idea (very likely) or no one else has had the same genius […]

How do I decide which features to imp...

How do I decide which features to implement?

How do I decide which features to implement? Which feature to implement next or first is a difficult to answer question whether you are managing a matured product or trying to build new product? Of course, the question changes to which features to implement first when you are trying to build new product but the […]